Skip to content
Status:LIVE

Snapshot

RoleScopeYearPlatform
Product Designer & DeveloperGame UX, interaction design, asset creation, frontend gameplay implementation2026Web / Mobile Web

Challenge

Building LETSPLAYIT required creating game assets for the first time and developing a browser-based game for the first time, while working solo across both design and development.

Objective

Create quick, no-install web games for competitive players on desktop and mobile, with leaderboard tracking across daily, weekly, and all-time performance.

Product Direction

  • Designed LETSPLAYIT around instant access: open, play, compete, repeat.
  • Focused the core experience on fast sessions for competitive gamers.
  • Kept gameplay simple and web-native to work across desktop and mobile without installs.

Design Constraints

  • Delivered v1 in a 5-week solo sprint.
  • Built both game assets and gameplay implementation as first-time disciplines.
  • Limited initial scope to one playable title to protect execution quality.

Key UX Decisions

  • Reduced start friction so users can move from landing to gameplay quickly.
  • Kept controls and interface patterns lightweight for cross-device play.
  • Made leaderboard context visible and easy to switch across daily, weekly, and all-time views.

System Decisions

  • Implemented a browser-first game flow that works on web and mobile web.
  • Structured leaderboard logic around daily, weekly, and all-time ranking windows.
  • Kept feature architecture modular so new titles can be added without reworking the full product shell.
Case Study Media

Outcome Signals

  • Established a clear no-install gameplay proposition for fast competitive sessions.
  • Created a reusable foundation for score-based competition through leaderboard states.
  • Built a scalable base for expanding from one title to a broader games catalog.

V1 Scope Decisions

  • Intentionally launched with one game instead of multiple titles.
  • Prioritized polishing core gameplay and supporting systems before expanding content volume.

Build Notes

  • Delivered v1 end-to-end solo across product direction, UX/UI, game asset creation, and frontend implementation.
  • Built the first title as a reference implementation to accelerate future title onboarding.

Next Phase

  • Polish the existing game and platform interactions.
  • Release additional game titles on top of the current foundation.
KAZ | LETSPLAYIT Case Study